Amazing Food Detective bombs with gamers
Money can’t buy integrity, but it sure buys a lot of PRBS™, according to a recent review from Kotaku of Kaiser Permanente’s new video health game for kids, the Incredible Adventures of the Amazing Food Detective.
Kaiser Permanente’s Health Game Flatlines
Exactly how much member money KP has spent creating and promoting its thinly disguised infomercial is unknown, because when asked direct questions about such things, this not for profit public benefit corporation feels no obligation whatsoever to be forthcoming with the public it supposedly serves. What we do know is that health care expenditures in the United States have reached $2 trillion per year, and are continually rising. When I’m writing that $1,000 monthly premium check to my health insurer on behalf of my small family, I want to know that as much of that money as possible is being applied to actual health care costs — and NOT to advertising and public relations.
Add comment November 20, 2007
